Ideal Customer Personas and a Go-to-Market Strategy for an Innovative Product
Defining & validating the ideal customer persona and a go-to-market strategy.
We validated the defined ideal customer personas by conducting interviews with customers and stakeholders. In addition, we created a go-to-market strategy based on the most promising concepts. Finally, we launched a pilot project of the concept for further validation.
Ideal customer personas
First, we held an internal exploration sessions to understand Inlabs products, customers, employees, ... . Next, we explored externally the market, trends, business models and innovations. As a result, we created 10 possible ideal customer personas based on that research.
To validate our concepts, we conducted interviews with customers and stakeholders.
To create our go-to-market strategy to launch our pilot project of a lean start-up, we first hosted an ideation brainstorm workshop with the client. Next, we summarized the GTM concepts and selected the most promising ones together with the client. Finally, we launched a small scaled pilot project: a lean start-up which enabled us to further validate our concepts and strategy.