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Ideal Customer Personas and a Go-to-Market Strategy for an Innovative Product

Go-to-market Strategy

The challenge

Defining & validating the ideal customer persona and a go-to-market strategy.

Our role

We validated the defined ideal customer personas by conducting interviews with customers and stakeholders. In addition, we created a go-to-market strategy based on the most promising concepts. Finally, we launched a pilot project of the concept for further validation.


Ideal customer personas

First, we held an internal exploration sessions to understand Inlabs products, customers, employees, ... . Next, we explored externally the market, trends, business models and innovations. As a result, we created 10 possible ideal customer personas based on that research.


To validate our concepts, we conducted interviews with customers and stakeholders.

Go-to-market strategy

To create our go-to-market strategy to launch our pilot project of a lean start-up, we first hosted an ideation brainstorm workshop with the client. Next, we summarized the GTM concepts and selected the most promising ones together with the client. Finally, we launched a small scaled pilot project: a lean start-up which enabled us to further validate our concepts and strategy.

Results in numbers

personas created
validated personas based on specific metrics
high potential personas identified within different channels

Got ideas?
Let's Make Some Trouble (the Good Kind)!


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