Equicty

Equicty offers software for digital stable management and riding-clubs management for horses

Exploration & Validation

The challenge

Equicty, a software company of horse stable ERP systems, noticed that there was room for improvement in terms of conversion ratio. There were a significant amount of free-trial users that did not continue to use the platform as paying customer.

Our role

Determine a new and optimized price model strategy to improve the conversation rate of free-trial users to paying customers.

Approach

Market Research

Similar software was examined to assess the pricing models used in the horse industry, but also cross-industry pricing strategies were analysed. Together with our own knowledge on pricing strategies it was possible to create a detailed structure for a new and improved price model.

Customer Analysis

To find out the what a customer needs, it is important to really understand the customer. The best way to do this is to talk to the customer. By performing client and non-client interviews it becomes clear how the system can be optimised for each type of client, what it is they like about the platform, what they need in such a platform and what makes them use it. Thanks to the customer analysis it was possible to decide what features are essential and which are more premium features.

Price Model

The structure created after the market research is combined with the feature selection of the customer analysis to create an optimal pricing model to improve conversion ratio and at the same time increase the overal revenue.

Ready to grow?
Get in touch

*

This site is secured by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.

Thank you! We will be in touch with you soon!
Oops! Something went wrong while submitting the form.

Other case in

Inlabs

Inlabs is a start-up in the food supplement market

go-to-market & venture building
Bevoy

Bevoy is a Belgian start-up in the HR

Exploration & validation
Benotec

Construction company specialised in thermal

go-to-market & venture building
Ter Beke

Ter Beke is a European player in the food market

Channel innovation
Anders Beton

Anders Beton delivers prefabrication

Digital Innovative Transformation
Andy

Andy is a Belgian drinks delivery company

Digital Innovative Transformation
Orfit

Orfit is a worldwide player in thermoplastic

Exploration & validation
Titan

Titan is a platform to connect operator

go-to-market & venture building
Brain-at-trust

Psychological assessment of the

Digital Innovative Transformation
Foodm

Smart fridges that provide healthy meals

Product Development & Venture building
Telenet

Telenet is a Belgian player in the Telecom

Exploration & validation
SupplyWise & PigmentsWise

European player in the pigment

go-to-market & venture building
Copyright © 2022 Stretch
Terms and Conditions
Privacy Policy
Cookie Policy
-