Stretch Innovation served as the strategic partner, guiding and implementing digital marketing initiatives to drive lead generation and improve conversion rates. They played a pivotal role in reshaping Soprema's approach to B2C lead generation.
Audience Analysis: Understand Your Customers Better Than Ever
In-depth analysis of the target audience, including demographics, behavioral patterns, interests, and needs, formed the foundation for developing targeted marketing strategies.
Content Marketing: Inform and Inspire
Sharing valuable content such as blog posts, videos, and infographics focused on façade renovation issues and solutions aimed to inform and inspire potential customers. This content was distributed via the Soprema website, social media, and email marketing to generate leads.
SEO: Be Easily Discoverable
Optimizing the website for search engines by identifying relevant keywords contributed to organic traffic growth and lead generation.
Online Advertising: Drive Targeted Traffic
Pay-per-click ads on platforms like Google Ads and social media directed targeted traffic to the Soprema website. These ads were optimized for conversions, maximizing the generation of high-quality leads.
Email Marketing: Build a Quality List
Building an email list of interested consumers was crucial. Newsletters and personalized emails allowed Soprema to share valuable information and qualify leads.
Data Qualification: Ensure High-Quality Leads
A thorough lead qualification process ensured that only high-quality leads were passed on to authorized Soprema contractors. This involved asking specific questions and assessing potential customers' interest and readiness to purchase.
Follow-Up Strategy: Turn Interest into Appointments
Effective follow-up, including email and phone communication, aimed to convert interest into concrete appointments with authorized Soprema contractors.
With this holistic approach, Soprema effectively engaged the B2C segment, generated high-quality leads, and ensured a fruitful collaboration with authorized contractors. This strategy will strengthen Soprema's market position in the façade renovation industry and facilitate growth in the B2C market. Equipped with these strategies, Soprema is well-positioned to achieve its growth ambitions.