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Telenet
Telenet, a key player in the Belgian telecom market, sought to differentiate itself by developing a future-proof healthcare concept that provides societal value. The initiative aimed to expand Telenet’s service offerings beyond traditional telecom solutions.
THE RESULTS
Conducted extensive quantitative research to validate market needs.
Refined and validated the concept using a mix of qualitative and quantitative insights.
Developed a tailored go-to-market strategy for the healthcare concept.
OVERVIEW
Through a data-driven approach, we collaborated closely with Telenet’s Oikoi team to refine and validate a healthcare-related service. By combining qualitative research with large-scale surveys, we ensured the concept was both relevant and market-ready.
Developed a tailored go-to-market strategy for the healthcare concept.
CHALLENGE
Telenet needed to develop a unique, value-driven concept in the healthcare sector while ensuring market viability and differentiation from competitors.
SOLUTION
We performed quantitative problem validation through innovative survey strategies, integrated qualitative insights from prior research, and iteratively refined the concept to optimize its market fit.
Achievement Summary
Telenet now has a validated and market-ready healthcare concept, strategically positioned to enhance its service offerings and create meaningful societal impact.
HIGHLIGHTS
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