The logo of Stretch Innovation, a growth and innovation agency.


Innovative Growth Hacking Focused on Awareness and Activation

Growth Hacking

The Challenge

Meurisse is the oldest Belgian chocolate brand with an enriched history in qualitative and remarkable chocolate products. Today, the brand is being strongly rebranded by their new generation.

Our client has an enriched history since 1845, and now a new generation is bringing back the Meurisse brand with respect to its heritage but simultaneously embracing the future of its progressive and innovative DNA. To translate this quality and mission, Stretch Innovation assists them in various awareness and activation growth hack experiments.

Our Role

Market research and analysis to perform innovative growth hacks

Our Approach

First, we conducted market research to identify online target consumers and refine the brand's message, tone of voice and identity. In addition, we analysed their online competition (in)directly on product and social impact to define our client's position.

Based on our research findings, we held an ideation brainstorm together with the client to define growth hacking experiments that focus on increasing awareness and activation.

To follow a data-driven approach, Stretch Innovation set-up data tracking to closely follow up on the impact of the growth hacking experiments and adjust where necessary.

Got ideas?
Let's Make Some Trouble (the Good Kind)!


This site is secured by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.

Thank you! We will be in touch with you soon!
Oops! Something went wrong while submitting the form.

Other case in

What's Cooking?
Growth Hacking
Advanced Energy

go-to-market & venture building

Veton unites exterior design

Growth Hacking

SAM embraced a digital revolution

go-to-market & venture building
Growth Hacking
Lannoo Campus

LannooCampus is a dedicated knowledge publisher, producing top-notch books for professionals and higher education

Growth Hacking

Ecorus is a leading provider of solar energy solutions, assisting businesses in achieving ecological objectives through services like solar panel installation.

Heylen Ceramics
Digital Innovative Transformation
Renson Outdoor
Exploration & validation

A leader in facility management

Brouwerij Van Steenberge

Innovative channels for new premium beer brand

New business building from A to Z

Ideal Customer Personas and Go-to-Market Strategy

go-to-market & venture building

Problem and Solution Validation for a HR start-up

Exploration & validation

From External Exploration to Digital Platform

Growth Hacking
What's Cooking?

New Innovative Ways to Address the Food Market

New business building from A to Z
Anders Beton

Future-proof Digitalisation in Prefab


A Future-proof Drink Delivery Company


Future-proofing your Current Expertise

New business building from A to Z

Innovative Telecom Go-to-Market Strategy

go-to-market & venture building

Converting Price Model Innovation

Exploration & validation

Go-to-Market Strategy for AI tool

go-to-market & venture building

Smart Fridges Development and Venture Building

New business building from A to Z

Exploration and Validation of a Telecom Concept

Exploration & validation
SupplyWise & PigmentsWise

Go-to-Market Strategy for a Pigment Player

go-to-market & venture building