Meurisse

Innovative Growth Hacking Focused on Awareness and Activation

Growth Hacking

The Challenge

Meurisse is the oldest Belgian chocolate brand with an enriched history in qualitative and remarkable chocolate products. Today, the brand is being strongly rebranded by their new generation.

Our client has an enriched history since 1845, and now a new generation is bringing back the Meurisse brand with respect to its heritage but simultaneously embracing the future of its progressive and innovative DNA. To translate this quality and mission, Stretch Innovation assists them in various awareness and activation growth hack experiments.

Our Role

Market research and analysis to perform innovative growth hacks

Our Approach

First, we conducted market research to identify online target consumers and refine the brand's message, tone of voice and identity. In addition, we analysed their online competition (in)directly on product and social impact to define our client's position.

Based on our research findings, we held an ideation brainstorm together with the client to define growth hacking experiments that focus on increasing awareness and activation.

To follow a data-driven approach, Stretch Innovation set-up data tracking to closely follow up on the impact of the growth hacking experiments and adjust where necessary.

Ready to start?
Let's talk!

*

This site is secured by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.

Thank you! We will be in touch with you soon!
Oops! Something went wrong while submitting the form.

Other case in

ISS

A leader in facility management

Brouwerij Van Steenberge

Innovative channels for new premium beer brand

New business building from A to Z
Inlabs

Ideal Customer Personas and Go-to-Market Strategy

go-to-market & venture building
Bevoy

Problem and Solution Validation for a HR start-up

Exploration & validation
Benotec

From External Exploration to Digital Platform

Growth Hacking
Ter Beke

New Innovative Ways to Address the Food Market

New business building from A to Z
Anders Beton

Futureproof Digitalisation in Prefab

Andy

A Futureproof Drink Delivery Company

Orfit

Futureproofing your Current Expertise

New business building from A to Z
Titan

Innovative Telecom Go-to-Market Strategy

go-to-market & venture building
Equicty

Converting Price Model Innovation

Exploration & validation
Brain-at-trust

Go-to-Market Strategy for AI tool

go-to-market & venture building
Foodm

Smart Fridges Development and Venture Building

New business building from A to Z
Telenet

Exploration and Validation of a Telecom Concept

Exploration & validation
SupplyWise & PigmentsWise

Go-to-Market Strategy for a Pigment Player

go-to-market & venture building
Copyright © 2022 Stretch
Terms and Conditions
Privacy Policy
Cookie Policy
-