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In a dynamic landscape of DIY and home improvement, SAM embraced a digital revolution. As the premier name in painting tools, found at Hubo and other Belgian retailers, SAM set out to surpass customer expectations by offering cutting-edge tools and expertise. Our mission? To elevate SAM into a digital powerhouse, and we're thrilled to announce our resounding success.

Go-to-market Strategy

The challenge

The challenge at hand was to propel SAM into the digital age while maintaining its strong physical presence. SAM wanted to enhance its online presence, engage with a diverse customer base, and deliver a seamless digital experience.

Our role

Our role was to strategise and execute the digital transformation of SAM. We had to envision and implement a range of solutions to revamp SAM's website, reach and engage specific customer segments, and boost its online visibility.


Website Transformation: We embarked on a revolutionary overhaul of the SAM website. Our goal was to make it not only informative but also exceptionally user-friendly. With clear navigation and visually appealing design, we ensured that visitors could easily find their way. The highlight was our custom-built shopping list tool, a digital marvel that assists visitors in finding the perfect tools for their projects.

Tailored Facebook Ads: To reach SAM's various target audiences, including young parents, new homeowners, and passionate DIY enthusiasts, we created captivating Facebook ads that showcased the benefits of the shopping list tool and SAM's expertise. The result was a growing online presence and an engaged community.

Google Ad Campaigns: We focused on elevating SAM to the top of Google search results. We created Google ads with personalized landing pages and meta-ads to generate and qualify leads.

Video Artistry: Recognizing the hunger for visual content, we transformed SAM's instructional videos into digital masterpieces. We edited and shared them on YouTube to attract more visitors to the website and forge an unbreakable bond between SAM and expert painting advice. The results were nothing short of spectacular, with a surge in views and clicks.

The outcome of this digital extravaganza was astonishing:

1. An optimized website that encouraged action.

2. A tsunami of traffic to the site.

3. A steadily growing community of dedicated customers.

We assisted SAM in exploring the digital horizon while never forgetting the foundations of their physical in-store experience. The result was a seamless blend of digital innovation and customer engagement.

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