Our client, Lannoo Campus has developed an online talent assessment tool called MyTalentBuilder that allows users to evaluate their talents and skills.
While they experienced organic growth, they recognized the need for a more focused and comprehensive approach.
We were tasked with conducting a strategic analysis of the market, target audience, and potential for Lannoo Campus. Our objective was to provide them with valuable insights and recommendations to refine their market strategy and successfully reach their intended audience.
To tackle this challenge, we adopted a proactive and entrepreneurial mindset. Our approach involved conducting extensive interviews and experiments with companies of various sizes, coaches, educational institutions, and individuals to gather firsthand insights. By engaging directly with potential users and stakeholders, we aimed to gain a deep understanding of their needs, preferences, and expectations.
One of our key concepts was to perform a thorough strategic analysis of the market landscape, including competitor analysis, market trends, and customer segments. By identifying the unique selling points and competitive advantages of MyTalentBuilder, we aimed to position Lannoo Campus effectively within the market. Additionally, we proposed analyzing the target audience's demographics, psychographics, and behaviors to develop tailored marketing and communication strategies.