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Advanced Energy

Based in Leuven, Advanced Energy specializes in high-quality solar products and services. Their customer-centric approach led them to seek digital growth strategies, making us their digital partner.

Go-to-market Strategy

Advanced Energy aimed to reduce its reliance on external lead sources and wanted to generate more leads independently. They sought a digital solution to increase their lead generation and conversion rates.

Data and Insights: We started by setting up data tracking to collect the right data and measure key metrics, forming the foundation for our strategy.

Analytics Customization: We created a custom analytics dashboard to track key performance indicators, enabling data-driven decision-making.

Lead Generation through Social Media and Google Ads: Our focus was on generating leads. We used Google Ads with personalized landing pages and meta ads to qualify leads. Facebook ads were deployed to raise awareness about Advanced Energy's products. Google Ads were used to drive traffic to their site and landing pages, with daily monitoring and optimization.

Continuous Monitoring and Reporting: A dedicated dashboard kept Advanced Energy informed, and regular updates and meetings ensured ongoing collaboration and informed decision-making.

Advanced Energy saw increased leads and improved lead conversion rates, allowing them to manage their growth strategy independently and reduce reliance on external lead sources.

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