Orfit
Using your Current Expertise to Stay Relevant in the Future
The challenge
Orfit is a worldwide player in thermoplastic materials for the medical industry. They struggled with using their current expertise to stay relevant in a medical world that is increasingly becoming more and more digital.
Approach
The project consisted of 4 distinct phases:
1. Market research
Assessing the needs of multiple stakeholders to spot digital innovation opportunities. These opportunities can be mapped on the expertise and products of Orfit to find the most interesting market to address.
2. Ideation
Creating multiple out-of-the-box, yet realistic concepts based on the results of the market research.
3. Concept creation
Out of all concepts, the best one is selected based on a score of desirability, achievability and business opportunity.
4. Go-to-market
After multiple cycles of measure-learn-build, the concept is finalised and the best strategy to approach the market is created and implemented.
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