The logo of Stretch Innovation, a growth and innovation agency.


From Idea to Product Development and Venture Building

New business building from A to Z

The challenge

Foodm offers smart fridges that provide healthy meals at the office. The challenge was creating those smart fridges that allow customers to buy a healthy meal at the office in an easy way, via their smartphone.

Our role

Stretch Innovation helps to develop smart fridges, by providing support for both software and hardware development. Additionally, we also support our joint venture with Foodm in terms of funding, sales, network and expertise.


Together with Foodm, Stretch Innovation creates smart fridges that allow hungry customers to enjoy a healthy meal at the office with just a few steps via their smartphone. Foodm started as a concept and is now being brought to life with Stretch Innovation as a joint partner. Stretch offers support both in terms of software and hardware development to be able to create the smart fridges. Besides the software and hardware aspect, we also offer support in terms of funding, sales, network and expertise. To make this joint venture as successful as possible in a short amount of time, we offer as much expertise as possible.

Hardware and Software

The goal is that customers can pay and retrieve a meal from the smart fridge all by themselves. Apart from the fact that the fridge needs to know when its empty, what customers want to take out of the fridge, etc. We also assist Foodm to design this both in terms of hardware and software and to realise this together with some of our partners in the Road21 network.

Business Support

Once the fridges are finalised and ready to use, they need be installed at the office. To prepare for this, we help Foodm to find funding and create a successful sales funnel to be able to create more smart fridges and to make this unique concept available to as much customers as possible.

Got ideas?
Let's Make Some Trouble (the Good Kind)!


This site is secured by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.

Thank you! We will be in touch with you soon!
Oops! Something went wrong while submitting the form.

Other case in

What's Cooking?
Growth Hacking
Advanced Energy

go-to-market & venture building

Veton unites exterior design

Growth Hacking

SAM embraced a digital revolution

go-to-market & venture building
Growth Hacking
Lannoo Campus

LannooCampus is a dedicated knowledge publisher, producing top-notch books for professionals and higher education

Growth Hacking

Ecorus is a leading provider of solar energy solutions, assisting businesses in achieving ecological objectives through services like solar panel installation.

Heylen Ceramics
Digital Innovative Transformation
Renson Outdoor
Exploration & validation

Meurisse is the oldest Belgian chocolate brand

Growth Hacking

A leader in facility management

Brouwerij Van Steenberge

Innovative channels for new premium beer brand

New business building from A to Z

Ideal Customer Personas and Go-to-Market Strategy

go-to-market & venture building

Problem and Solution Validation for a HR start-up

Exploration & validation

From External Exploration to Digital Platform

Growth Hacking
What's Cooking?

New Innovative Ways to Address the Food Market

New business building from A to Z
Anders Beton

Future-proof Digitalisation in Prefab


A Future-proof Drink Delivery Company


Future-proofing your Current Expertise

New business building from A to Z

Innovative Telecom Go-to-Market Strategy

go-to-market & venture building

Converting Price Model Innovation

Exploration & validation

Go-to-Market Strategy for AI tool

go-to-market & venture building

Exploration and Validation of a Telecom Concept

Exploration & validation
SupplyWise & PigmentsWise

Go-to-Market Strategy for a Pigment Player

go-to-market & venture building