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Brouwerij Van Steenberge

Innovative Channels for New Premium Beer Brand

New business building from A to Z

The Challenge

Our client is a Belgian leader in craft beer with a series of internationally renowned beer brands. With their new premium brand, they have developed a product for the high-end market and is looking for innovative channels to reach their consumers.

Just like many food & beverage categories, beer is experiencing stagnating or declining sales in the traditional on-trade and retail. For this new premium brand with a high-end market, our client is on the lookout for future-proof alternatives. These new channels ideally combine both awareness potential – reaching the eyes of new consumers – and volume potential, significantly impacting sales volumes.

Our role

Market and trend exploration, concept ideation, validation and execution

Our Approach

Market and trend exploration: We explored trends and market evolutions in beer and adjacent categories, whilst highlighting competitor’s behavior and identifying quick wins for volume and awareness growth.

Concept ideation: Various concrete opportunities and concepts were identified for this client. The listed channels include both accumulative and more disruptive concepts and business models.

Validation: We further validated most relevant concepts, with a focus on further short-term implementation.

Execution: Our client is a lean SME, so there is limited availability for the execution of disruptive models. Stretch Innovation executes, as entrepreneur in residence, the concepts and refines them further for validation.

Got ideas?
Let's Make Some Trouble (the Good Kind)!


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