Benotec

Construction company specialised in thermal insulation and renovation works

Go-to-market Strategy

The challenge

Benotec is a contractor active in the renovation industry offering a unique concept: renovation of the outer lay and the roof of private houses resulting in a better insulation of the house. This solves quite some problems for their customers related to comfort; water and mould problems, temperature changes in the house, high energy bills. Benotec noticed an increase in popularity of the renovation market, partly due to the EU guidelines regarding the environment. Benotec wants to make sure they can respond properly to this increase in popularity.

Our role

To ensure that the expertise and know-how of Benotec can be put to even better use and that customers in need of renovation get an even better service. By creating the idea of an ecosystem of different stakeholders each stakeholder can focus on his core activity and is unburdened of activities that do not add value to their service. The customer is guaranteed to get an optimal solution and a qualitative renovation as a result.

Approach

The project started with an external exploration workshop from which further steps were decided.

External Exploration Workshop

The external exploration was organised by Stretch as a one day workshop to find out the needs of Benotec, their vision and where they want to go to. Once all of this was clear for both Benotec and Stretch, it was decided to focus on two main aspects; a go-to-market strategy for the current services of Benotec and a digital platform to create an ecosystem of multiple stakeholders that can completely unburden customers and allows each stakeholder to focus on their core activity.

Go-to-market

The goal was to determine how to reach the market, a market that is not yet completely aware of the current and future needs of renovation with their current services. To determine the go-to-market research to find out how the market will evolve and stakeholder interviews to assess the needs and pains of the customers are executed. All this information is put into a digital plan. This includes setting up a website with a clear call-to-action in order to get leads and to offer an integrated solution where customers can find benotec as a contractor through the website and through targeted campaigns.

Digital platform

Benotec wants to become a key player in the renovation market in Belgium where they want to connect producers to contractors and consumers. Today there is a big problem in terms of knowledge on the one hand and expertise and workforce on the other hand to carry out the renovation work. For a lot of players it remains difficult to reach customers and this is a problem Benotec wants to solve. They want to become a central player in an ecosystem with their digital platform and make it very simple and accessible for consumers to make a choice for their facade renovation. The platform includes a configurator where consumers can quickly and easily simulate what their renovation will look like in order to answer their aesthetic question, which they often have already. Stretch is also helping out to accomplish this aspect.

Ready to grow?
Get in touch

*

This site is secured by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.

Thank you! We will be in touch with you soon!
Oops! Something went wrong while submitting the form.

Other case in

Inlabs

Inlabs is a start-up in the food supplement market

go-to-market & venture building
Bevoy

Bevoy is a Belgian start-up in the HR

Exploration & validation
Ter Beke

Ter Beke is a European player in the food market

Channel innovation
Anders Beton

Anders Beton delivers prefabrication

Digital Innovative Transformation
Andy

Andy is a Belgian drinks delivery company

Digital Innovative Transformation
Orfit

Orfit is a worldwide player in thermoplastic

Exploration & validation
Titan

Titan is a platform to connect operator

go-to-market & venture building
Equicty

Equicty offers software for digital stable

Exploration & validation
Brain-at-trust

Psychological assessment of the

Digital Innovative Transformation
Foodm

Smart fridges that provide healthy meals

Product Development & Venture building
Telenet

Telenet is a Belgian player in the Telecom

Exploration & validation
SupplyWise & PigmentsWise

European player in the pigment

go-to-market & venture building
Copyright © 2022 Stretch
Terms and Conditions
Privacy Policy
Cookie Policy
-