The logo of Stretch Innovation, a growth and innovation agency.

What's Cooking?

New Innovative Ways to Address the Food Market

New business building from A to Z

The challenge

Ter Beke is an innovative Belgian fresh food group and an European player in the food market. They offer a wide range of high-quality fresh food products in the European food market. The production and sales of processed meat products and ready meals lies at their core.

Finding new innovative ways to address the market.

Our role

Help to set up new and innovative channels in the B2B and B2C market by performing a strategic channel innovation analysis.


We explored what possible additional channels were available or where we could increase the frequency or penetration of existing Ter Beke products in existing channels. So we examined the possibilities for both new and existing channels and worked out new innovation channels for Ter Beke.

Results in numbers

High level innovation concepts created
Final concepts presented to the board
Concepts that will be launched

From all high level concepts, the most promising concepts are refined. For each in-depth concept, we worked out a business case (financial plan, investment plan and operational plan) to allow the board to make an informed go or no-go decision.

Got ideas?
Let's Make Some Trouble (the Good Kind)!


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