Blog

Practical thinking on growth.

Short, practical articles from the Stretch team on how ambitious companies build predictable growth.

Growth strategy Demand and lead generation Lead scoring and conversion Segmentation and positioning RevOps and measurement AI and search

Growth strategy 4 min read How to expand into a new country: lessons from two scale-up leaders Opening a new market is one of the most expensive growth decisions a company makes. Two founders from our podcast explain what they got wrong in Germany, Mexico and beyond, and how they would test a market before committing.

Jeroen De Broyer Partner / CCO 6 Oct 2026

RevOps and measurement 4 min read Which sales and marketing metrics should you track, and why metrics get gamed Four leaders from our podcast explain which numbers they steer on, how those numbers change as a company grows, and why every metric can be gamed. A practical way to choose and review your own.

Jeroen De Broyer Partner / CCO 5 Oct 2026

Growth strategy 5 min read What does commercial excellence mean? Seven Belgian business leaders answer We ask every guest of our podcast the same question: what does commercial excellence mean to you? Seven founders and CEOs answered. Here is what they said, what they agree on, and how to test your own company.

Jeroen De Broyer Partner / CCO 4 Oct 2026

Demand and lead generation 5 min read Account-based marketing or lead generation: which fits your B2B company? ABM starts with a list of named accounts, lead generation starts with a broad audience. How they differ, when each fits, and how to run an account-based programme step by step.

Sara Blocquiaux CSO 3 Oct 2026

Growth strategy 4 min read When should a growing company hire its first salespeople? Four founders and CEOs from our podcast explain when to stop selling yourself and hire. The signals they use, the mistakes they made, and a short checklist before you open a vacancy.

Jeroen De Broyer Partner / CCO 2 Oct 2026

RevOps and measurement 5 min read How to choose a HubSpot partner in Belgium: look beyond the implementation A HubSpot partner can set up your CRM, but the real question is whether it is built around your growth. What to ask, which types of partner exist and the red flags to avoid.

Jeroen De Broyer Partner / CCO 1 Oct 2026

Segmentation and positioning 8 min read How food manufacturers can grow when wholesalers own the customer relationship Food manufacturers that sell through wholesalers rarely see who buys what. How to segment, score, cross-sell and find white spots anyway, starting from the data you can get.

Sara Blocquiaux CSO 30 Sept 2026

Growth strategy 4 min read Commercial acceleration after an acquisition: what PE portfolio companies should do first The first months after closing decide how much of the commercial growth case becomes real. A practical sequence for private equity portfolio companies: diagnose, fix the basics, then accelerate.

Jeroen De Broyer Partner / CCO 28 Sept 2026

AI and search 5 min read Why a lesser-known competitor can outrank you in AI answers Ask an AI assistant who can help with your problem and a smaller competitor may be named while you are not. It is rarely random. What the research says about where AI answers come from, and what to do about it.

Stijn van Daele Founder / CEO 26 Sept 2026

Growth strategy 7 min read What does commercial due diligence cover? A guide for private equity and M&A teams What a commercial due diligence looks at, how it differs from financial due diligence, which red flags matter and what a decision-ready report should contain.

Stijn van Daele Founder / CEO 23 Sept 2026

RevOps and measurement 5 min read What is RevOps, and when does a B2B company need it? Revenue operations aligns the processes, data and systems behind marketing, sales and customer success. What it covers, how it differs from sales ops and marketing ops, and the signs that you need it.

Jeroen De Broyer Partner / CCO 21 Sept 2026

Lead scoring and conversion 4 min read Is your lead score built on data you can trust? A lead score is only as good as the data behind it. Five checks that show whether your scoring model predicts real outcomes, and what to fix when it does not.

Sara Blocquiaux CSO 19 Sept 2026

Lead scoring and conversion 4 min read How to get more revenue from the leads you already have, without more marketing budget Before you buy more leads, check where the ones you have are leaking. A practical sequence: fix response time, define a good lead, score and nurture, then reactivate the leads that went quiet.

Jeroen Joosens COO 16 Sept 2026

Lead scoring and conversion 4 min read Marketing and sales alignment: signs it is broken and how to fix it When marketing and sales point at each other for disappointing results, the problem is rarely effort. How to recognise misalignment, and five agreements that fix it.

Jeroen De Broyer Partner / CCO 14 Sept 2026

Growth strategy 6 min read Why every nurture flow should be an experiment Most nurture flows are built once, switched on and left alone. Treat each flow as an experiment, with a hypothesis, a way to measure it and a review date, and every flow teaches you something.

Jeroen De Broyer Partner / CCO 12 Sept 2026

Growth strategy 4 min read What is a growth partner, and how is it different from a marketing agency? A growth partner takes responsibility for the whole path from lead to revenue, not for one channel. What that means in practice, how it differs from an agency, and when you do not need one.

Jeroen De Broyer Partner / CCO 9 Sept 2026

Growth strategy 3 min read Compound learning: the marketing advantage most teams never build Most marketing teams run separate campaigns and start from zero every time. Teams that turn each campaign into a hypothesis, a test and a lesson get better with every round.

Jeroen De Broyer Partner / CCO 5 Sept 2026

Growth strategy 4 min read Growth experiments versus marketing campaigns: what is the difference and when to use which A campaign delivers a planned output. An experiment tests a hypothesis. How to design a good growth experiment, how to prioritise them, and when a campaign is still the better choice.

Stijn van Daele Founder / CEO 2 Sept 2026

Demand and lead generation 6 min read How to choose a B2B lead generation agency in Belgium What to ask, which types of partner exist and what drives the price. An honest buyer's guide for Belgian B2B companies, including when we are not the right choice ourselves.

Jeroen De Broyer Partner / CCO 29 Aug 2026