Blog

Practical thinking on growth.

Short, practical articles from the Stretch team on how ambitious companies build predictable growth.

Growth strategy Lead scoring and conversion AI and search

AI and search 4 min read Why a lesser-known competitor can outrank you in AI answers Ask an AI assistant who can help with your problem and a smaller competitor may be named while you are not. It is rarely random. What the research says about where AI answers come from, and what to do about it.

Stijn van Daele Founder / CEO 26 Sept 2026

Lead scoring and conversion 3 min read Is your lead score built on data you can trust? A lead score is only as good as the data behind it. Five checks that show whether your scoring model predicts real outcomes, and what to fix when it does not.

Sara Blocqiuiaux CSO 19 Sept 2026

Growth strategy 5 min read Why every nurture flow should be an experiment Most nurture flows are built once, switched on and left alone. Treat each flow as an experiment, with a hypothesis, a way to measure it and a review date, and every flow teaches you something.

Jeroen De Broyer Partner / CCO 12 Sept 2026

Growth strategy 3 min read Compound learning: the marketing advantage most teams never build Most marketing teams run separate campaigns and start from zero every time. Teams that turn each campaign into a hypothesis, a test and a lesson get better with every round.

Jeroen De Broyer Partner / CCO 5 Sept 2026