You're targeting enterprise but spray-and-pray isn't working
Broad campaigns reach the wrong people while your highest-value accounts stay untouched.
Why companies need this
Sales cycles are long and stakeholders multiply
One champion is not enough. You need coordinated outreach across the buying committee.
Marketing spend doesn't reach the right accounts
Budget goes wide when it should go deep on the accounts that can move the year.
What we build
The capabilities we put in place
For companies with high deal values, long sales cycles, and a defined target account list.
What this covers, in plain terms
The everyday terms that fall under Account Based Marketing, and how we approach each.
Account based marketing (ABM)
Account based marketing focuses marketing and sales effort on a defined list of high-value companies, with tailored outreach for each account instead of broad campaigns.
Show more Show less
It treats each target account as a market of its own. It suits companies with a limited number of large potential customers and long, complex sales cycles.
It works best when marketing and sales agree on the accounts and the plan for each.
How Stretch helps: We select the accounts, build the plan and run the programs together with your sales team.
Target account selection
Choose accounts by fit with your best customers, buying potential and timing, using data and input from sales rather than gut feeling.
Show more Show less
A good target list combines firmographic fit, signs of need and the ability to reach the decision makers. It is reviewed regularly as information changes.
A small, well-chosen list beats a long, loose one.
How Stretch helps: We build a scored target list with your sales team and keep it up to date.
Multi-channel outreach
Multi-channel outreach reaches the same target accounts through several channels, such as email, LinkedIn, ads and calls, with coordinated messages.
Show more Show less
Decision makers respond to different channels at different moments. Coordinating them makes your company feel present without being repetitive.
The sequence and message matter more than the number of channels.
How Stretch helps: We design coordinated sequences across channels and measure which touches lead to conversations.
Personalized content
Personalize by referring to the account's industry, situation and goals, in the message, examples and offer, not just by adding a name.
Show more Show less
Real personalization shows you understand their context. It can range from tailored landing pages to custom insights for a specific account.
The effort should match the value of the account.
How Stretch helps: We create content and pages tailored to your priority accounts, scaled to their value.
Pipeline tracking
Measure ABM by account engagement, meetings booked and pipeline created within the target accounts, not by lead counts.
Show more Show less
Track how many target accounts are engaged, how far they progress and how long it takes. Share the view with sales so both teams act on the same data.
It shows which accounts and tactics are worth more investment.
How Stretch helps: We set up account-level tracking in your CRM and a view that shows ABM progress and results.
LinkedIn Ads
LinkedIn Ads let you target people by company, job title, industry and seniority, which makes them a strong channel for reaching decision makers in specific accounts.
The outcome
Qualified conversations with your most valuable prospects.
Proactive, deadline-driven, and strategically engaged. They push us when needed and are not afraid to take a deep dive into our strategy and business. Exactly what you want in an Account Based Marketing partner.
FAQ
Frequently asked questions
ABM is a strategy where you target a specific list of high-value accounts with personalized outreach and content. It makes sense when your deal size is large, your sales cycle is long, and you have a clearly defined ICP.
Typically 50 to 200 accounts per quarter, depending on your team capacity and deal size. Quality beats quantity in ABM.
ABM is a sales and marketing collaboration. We align outreach sequences, content, and touchpoints with your sales team's workflow so every account gets a consistent, coordinated experience.
An account-based marketing agency designs and runs ABM programs for you: choosing the target accounts, building the outreach and content for each, running the channels and tracking the pipeline. At Stretch, we do this together with your sales team and your CRM, so the work is connected to deals and not only to activity.
Lead generation starts with a broad audience and filters leads afterwards. ABM starts with a list of named accounts and tailors the approach to each of them. Lead generation fits when you need volume across a wide market. ABM fits when a small number of accounts carry a large share of your revenue.
Target account selection, mapping the buying committee, personalised content and messaging, multi-channel outreach such as LinkedIn advertising and email, coordination with your sales team, and tracking of pipeline per account in your CRM.
A clear ideal customer profile, a working CRM with reliable account data, and a sales team that will follow up on engaged accounts. If these are missing, we start by fixing them, because ABM on weak foundations wastes budget.
Not sure how to work together?
From a fixed-price Growth Audit to a long-term partnership: see the five ways to work with Stretch.