Our team

Jeroen De Broyer

Partner / CCO, Stretch Innovation

Jeroen De Broyer is partner and CCO at Stretch Innovation, responsible for the commercial side: marketing and sales. Around 2017 he started his own agency, beginning with social media marketing and moving into B2B lead generation.

Seeing that lead generation is only a small part of the full sales and marketing funnel, he shifted to a data-led, full-funnel approach: finding where a company's biggest growth opportunity sits and building a system to capture it. At Stretch he combines this commercial role with a strategic and account-lead role on client projects. He is also co-founder of Falora, the growth platform that builds on Stretch's method.

Jeroen De Broyer on LinkedIn

Growth strategy 4 min read How to expand into a new country: lessons from two scale-up leaders Opening a new market is one of the most expensive growth decisions a company makes. Two founders from our podcast explain what they got wrong in Germany, Mexico and beyond, and how they would test a market before committing. Jeroen De Broyer Partner / CCO 6 Oct 2026

RevOps and measurement 4 min read Which sales and marketing metrics should you track, and why metrics get gamed Four leaders from our podcast explain which numbers they steer on, how those numbers change as a company grows, and why every metric can be gamed. A practical way to choose and review your own. Jeroen De Broyer Partner / CCO 5 Oct 2026

Growth strategy 5 min read What does commercial excellence mean? Seven Belgian business leaders answer We ask every guest of our podcast the same question: what does commercial excellence mean to you? Seven founders and CEOs answered. Here is what they said, what they agree on, and how to test your own company. Jeroen De Broyer Partner / CCO 4 Oct 2026

Growth strategy 4 min read When should a growing company hire its first salespeople? Four founders and CEOs from our podcast explain when to stop selling yourself and hire. The signals they use, the mistakes they made, and a short checklist before you open a vacancy. Jeroen De Broyer Partner / CCO 2 Oct 2026

RevOps and measurement 5 min read How to choose a HubSpot partner in Belgium: look beyond the implementation A HubSpot partner can set up your CRM, but the real question is whether it is built around your growth. What to ask, which types of partner exist and the red flags to avoid. Jeroen De Broyer Partner / CCO 1 Oct 2026

Growth strategy 4 min read Commercial acceleration after an acquisition: what PE portfolio companies should do first The first months after closing decide how much of the commercial growth case becomes real. A practical sequence for private equity portfolio companies: diagnose, fix the basics, then accelerate. Jeroen De Broyer Partner / CCO 28 Sept 2026

RevOps and measurement 5 min read What is RevOps, and when does a B2B company need it? Revenue operations aligns the processes, data and systems behind marketing, sales and customer success. What it covers, how it differs from sales ops and marketing ops, and the signs that you need it. Jeroen De Broyer Partner / CCO 21 Sept 2026

Lead scoring and conversion 4 min read Marketing and sales alignment: signs it is broken and how to fix it When marketing and sales point at each other for disappointing results, the problem is rarely effort. How to recognise misalignment, and five agreements that fix it. Jeroen De Broyer Partner / CCO 14 Sept 2026

Growth strategy 6 min read Why every nurture flow should be an experiment Most nurture flows are built once, switched on and left alone. Treat each flow as an experiment, with a hypothesis, a way to measure it and a review date, and every flow teaches you something. Jeroen De Broyer Partner / CCO 12 Sept 2026

Growth strategy 4 min read What is a growth partner, and how is it different from a marketing agency? A growth partner takes responsibility for the whole path from lead to revenue, not for one channel. What that means in practice, how it differs from an agency, and when you do not need one. Jeroen De Broyer Partner / CCO 9 Sept 2026

Growth strategy 3 min read Compound learning: the marketing advantage most teams never build Most marketing teams run separate campaigns and start from zero every time. Teams that turn each campaign into a hypothesis, a test and a lesson get better with every round. Jeroen De Broyer Partner / CCO 5 Sept 2026

Demand and lead generation 6 min read How to choose a B2B lead generation agency in Belgium What to ask, which types of partner exist and what drives the price. An honest buyer's guide for Belgian B2B companies, including when we are not the right choice ourselves. Jeroen De Broyer Partner / CCO 29 Aug 2026