The Consumer Trend Canvas, developed by TrendWatching, is a straight forward tool that can be used to understand a consumer trend and discover how you can apply this trend to your business.

At Stretch Innovation we zoom in on Consumer Trends when we are exploring the innovation opportunities of a company in one of the first stages of our innovation tracks. Using the Consumer Trend Canvas you can easily map out upcoming trends and transform the trends from possible business treats to innovative business opportunities.

First, we explain the two sides of this tool: Analysing and Applying. Next, we provide a filled out Consumer Trend Canvas as an example. On the last page you can find a blank Consumer Trend Canvas for you to use so you can start with analysing and applying Consumer Trends that are relevant to your business.