What the engine delivered
The challenge
The client had no centralised digital strategy despite operating across multiple countries. Consumer-focused campaigns were capturing the wrong audience, HubSpot was underutilised, and marketing and sales were poorly aligned. Reliance on distributors and wholesalers meant zero visibility into end-customer data, leaving the business unable to track churn, reorders, or upsell opportunities.
Our approach
- Stretch overhauled the entire funnel from TOFU to BOFU, implementing a HubSpot-powered lead scoring framework with defined lifecycle stages, SQL hand-off procedures, and bidirectional data sharing between marketing and sales. First-party data was captured via gated content, lead magnets, and contests. Performance marketing ran across Meta, Google, YouTube, and LinkedIn, while tailored nurture flows and marketing automation converted captured leads into sales-ready opportunities.
The result
Within the first phase, the engine generated 4,097 new leads, 342 MQLs, and 252 SQLs, with an average deal close time of just 18 days. Q1 2025 alone produced 70 new business deals and 27 new customers won. The three-year ambition targets 10,717 Benelux contacts, 30% MQL conversion, and 15% market penetration.
We didn't just activate a single campaign — we overhauled the entire funnel, bringing precision, structure, and experimentation to every layer.
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