A decade of growth in the direct-to-consumer(D2C) business shows that the approach to brick-and-mortar retail and e-commerce is not black-and-white.
The rise of e-commerce has exposed several business advantages, from less need for owning or renting retail stores to reaching more global audiences. However, this D2C business comes with its own costs: technology, online marketing, customer service, fulfilment and warehouse operations, shipping returns, and soon. The financial implications are often overlooked, and some strategic missteps are easily made, putting D2C-only businesses at risk for failure.
To formulate the right strategy, our D2C survival guide will cover some of the most common mistakes and help you take the right approach.