A decade of growth in the direct-to-consumer(D2C) business shows that the approach tobrick-and-mortar retail and e-commerce is notblack-and-white.
The rise of e-commerce has exposed severalbusiness advantages, from less need forowning or renting retail stores to reaching moreglobal audiences. However, this D2C businesscomes with its own costs: technology, onlinemarketing, customer service, fulfillment andwarehouse operations, shipping returns, and soon. The financial implications are oftenoverlooked, and some strategic missteps areeasily made, putting D2C-only businesses atrisk for failure.
To formulate the right strategy, our D2C survivalguide will cover some of the most commonmistakes and help you take the right approach.