Breakthrough Innovation:
The Key to Business Success in the 21st Century

In today's fast-paced and ever-changing business landscape, companies that can innovate and adapt quickly are the ones that will thrive. Breakthrough innovation is the driving force behind some of the world's most successful and disruptive businesses, and it's becoming increasingly important for companies of all sizes to embrace it if they want to stay competitive. In this article, we'll explore what breakthrough innovation is, its benefits, and some examples of companies that have achieved success through it.

What is Breakthrough Innovation?

Breakthrough innovation refers to a radical or disruptive innovation that creates a new market or significantly changes an existing one. It's the kind of innovation that changes the way we live, work, or think and can be found in all industries, from technology and healthcare to transportation and manufacturing. Breakthrough innovations can be a new product or service, a new business model, or a new process. The key is that it offers significant value to customers and creates a new standard in the market.

Benefits of Breakthrough Innovation

The benefits of breakthrough innovation for companies are clear. It can lead to new revenue streams, increased market share, and improved competitiveness. By creating something new and unique, companies can differentiate themselves from their competitors and gain a significant advantage. In addition, breakthrough innovations often result in more efficient processes and lower costs, which can lead to increased profitability. Furthermore, Breakthrough innovation can be a driver of economic growth and can help to create jobs and stimulate other businesses.

Examples of Breakthrough Innovation

  • Zoom- Video conferencing: Zoom's breakthrough innovation was the development of a user-friendly and reliable video conferencing platform. It allows remote teams to connect, collaborate, and communicate more effectively, and this innovation change the way people work and connect during the pandemic.
  • Apple - Smartphones: Apple's breakthrough innovation was the development of the iPhone, which combined the functionality of a computer and a phone into one device. This led to a revolution in mobile technology, making smartphones an essential tool in our daily lives.
  • Amazon Web Services (AWS): AWS, a subsidiary of Amazon, disrupted the cloud computing industry with the launch of its infrastructure-as-a-service (IaaS) platform in 2006. The company's ability to provide scalable, reliable, and cost-effective cloud computing services made it a popular choice among businesses of all sizes. AWS's success can be attributed to its focus on innovation, including the development of new technologies that improve the performance and functionality of its services, as well as its commitment to providing excellent customer support.
  • Tesla: Tesla disrupted the automotive industry by producing electric vehicles with high performance and range, and promoting sustainable transportation. The company's focus on innovation, including developing its own battery technology and charging infrastructure, has made electric vehicles a more viable option for consumers. Tesla's mission to accelerate the world's transition to sustainable energy has also led to the development of solar panels and energy storage systems, further disrupting the traditional energy industry.
  • Google: Google disrupted the search engine industry with the launch of its search algorithm in 1998. The company's ability to quickly and accurately return relevant results made it a popular choice among users, leading to its dominance in the search engine market. Google's subsequent expansion into new markets, including online advertising, mobile devices, and cloud computing, has enabled it to become one of the world's largest and most influential technology companies. Google's success can be attributed to its focus on innovation and its ability to develop new technologies that solve real-world problems.


Breakthrough Innovation is key for business to succeed in this 21st century. It allows companies to differentiate themselves, create new revenue streams, increase market share, improve competitiveness, and create jobs and stimulate economic growth. The above-mentioned examples are a testament to how breakthrough innovation can change the way we live, work and think. Companies that can embrace it will be the ones that will thrive in the future.

Curious about how you can apply breakthrough innovation within your own organization? Don't hesitate to contact Stretch Innovation.

From post-it to new customer

From brainstorming to identifying opportunities, realizing and validating them and also effectively integrating them into the market: Stretch guides its partners from A to Z.


As innovative entrepreneurs, we tackle every project like it would be ours. We therefore pursue KPIs, and do not work according to the principle of 'hourly billing'.


Start from experience: based on in-depth market insights, data-driven trends, as well as continuous monitoring by stakeholders, we learn from the past of your business. We apply this know-how to current and new innovation projects.


By looking across borders, both international and cross-industry, Stretch offers diverse opportunities for your business.

Stretch Innovation brainstorm sessions.
Copyright © 2022 Stretch
Terms and Conditions
Privacy Policy
Cookie Policy