The results
What the engine delivered
The challenge
Kachet, operator of Clos St. Denis — a luxurious event venue — needed to stand out in a competitive hospitality landscape with evolving client demands. The objective was to generate high-quality leads across both B2B and B2C audiences while building brand recognition.
Our approach
- A growth audit and internal ideation roadmap guided a strategic angle-testing process across B2B and B2C campaigns. By carrying engagement across ads using the same post ID, social proof was maximised. High-performing creatives were identified and scaled across multiple ad sets, boosting credibility and campaign performance.
The result
The angle-testing methodology delivered exceptional lead generation results for both B2B and B2C campaigns. Ad performance improved significantly through accumulated social proof, and brand recognition grew as a direct outcome of the scaled creative strategy.
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