Neargrid

Neargrid, a frontrunner in temporary power solutions for construction sites, aimed to supercharge its B2B lead generation in Belgium and the Netherlands. While their product addressed a growing need for electrification and compliance on worksites, their digital strategy lacked the efficiency and precision needed to generate high-quality SQLs (Sales Qualified Leads) at scale—without burning through media budgets. Together with Stretch Innovation, the mission was clear: build a cost-effective, multi-channel lead engine that delivers real business outcomes.

THE RESULTS

Built and optimized a full-funnel, multichannel B2B growth engine.

Created lead magnets, calculators and highly outreach flows.

OVERVIEW

we built and optimized a full-funnel, multi-channel B2B growth engine for Neargrid. By aligning content with core pain points of the construction industry—like electrification and regulatory changes—we created lead magnets, calculators, and highly-targeted outreach flows. Our efforts were split between paid campaigns (Meta, LinkedIn), owned assets (e-books, calculators), and automated outreach (scraping + Leadinfo). Each channel played a strategic role in converting leads to SQLs while maintaining strict cost-efficiency goals.

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CHALLENGE

Neargrid’s biggest challenge wasn’t just generating leads—it was generating the right leads, at scale, without relying solely on expensive paid campaigns.

SOLUTION

we built and optimized a B2B growth machine for Neargrid. By targeting the top challenges of their ICP—electrification, regulation, energy cost—we created value-packed content (eBooks, calculators), paired with high-performing ad campaigns and automated outreach.

Achievement Summary

We optimized digital campaigns, built a CRM-integrated calculator funnel, and engaged decision-makers from top construction firms through targeted outreach and retargeting.

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HIGHLIGHTS

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