Neargrid, a frontrunner in temporary power solutions for construction sites, aimed to supercharge its B2B lead generation in Belgium and the Netherlands. While their product addressed a growing need for electrification and compliance on worksites, their digital strategy lacked the efficiency and precision needed to generate high-quality SQLs (Sales Qualified Leads) at scale—without burning through media budgets. Together with Stretch Innovation, the mission was clear: build a cost-effective, multi-channel lead engine that delivers real business outcomes.