Brouwerij Van Steenberge

Brouwerij Van Steenberge, a historic Belgian brewery with a global reputation for premium specialty beers, partnered with Stretch Innovation to transform its digital marketing and e-commerce strategy. Facing challenges like fragmented online visibility, underperforming email campaigns, and logistical bottlenecks, the brewery needed a partner to help them scale internationally without compromising brand heritage.

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THE RESULTS

Set record-setting campaigns with high ROAS and webshop profit

Fueled organic brand awareness reaching millions

Acquired new French email leads at low cost

OVERVIEW

Stretch Innovation implemented a Full Funnel Marketing Approach that spanned awareness campaigns, conversion-focused email flows, strategic webshop UX optimizations, and enhanced fulfilment. From A/B-tested ad creatives to in-depth CRO changes on the site, the goal was clear: grow sales sustainably in Belgium, France, and the Netherlands.

CHALLENGE

Despite having world-class beers, Brouwerij Van Steenberge’s digital infrastructure was underperforming.

SOLUTION

We addressed the challenges through a series of strategic interventions from A/B Testing campaign messaging, UX-first webshop optimizations, to smart segmentation & personalization

Achievement Summary

11.3% growth in Instagram followers and +145% on Facebook

A strong volume of pre-orders in 1 day at just a few cents per lead

Improved site navigation and cart UX drove a measurable uptick in click-through and add-to-cart behavior

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HIGHLIGHTS

Download our Van Steenberge guide to success

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Brouwerij Van Steenberge

THE RESULTS

CHALLENGE

SOLUTION

Achievement Summary

HIGHLIGHTS

Download our Van Steenberge guide to success

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