How did a 230-year-old brewery hit €60k in 24h?

We helped a historic Belgian brewery go digital, sell out their stock, and generate over €65,000 in just one day.

+800k sales

100% STOCK SELL-OUT

+2.500 unique leads

A legacy brand at a digital crossroads

Brouwerij Van Steenberge, a historic Belgian brewery known for its premium specialty beers with centuries of heritage, faced a modern challenge: how to grow online without losing their premium positioning. Though exceptional in brewing, they lacked the tools and know-how to scale direct-to- consumer (DTC) sales and build a revenue stream independent of retail.

Building a Repeatable Growth Engine

To overcome this, Stretch Innovation began by auditing their digital setup, identifying friction points, and mapping out a clear go-to-market strategy. Our focus was on designing a scalable framework, not just a one-off campaign, by testing product positioning, optimizing conversions, and layering high-leverage media tactics.

What is a
growth engine

Building a growth engine is the implementation of fast, data-driven experimentation to grow a company in any possible way.

We combine Lead generation, Account- Based Marketing (ABM), Demand generation, Marketing automation, and Growth experiments into one scalable model tailored to your market and goals.

See how we did it

The growth engine we developed

Pre-sale Hype

We introduced a pre-sale phase to generate leads before launching a product resulting in +2500 unique leads.

Smart retargeting

Nudged abandoners and lookalikes with retargeting tactics.

Scarcity-Driven Product Drop

We reinforce scarcity instead of pushing products continuously, we focused on a timed, exclusive drop, creating FOMO.

Email Conversion Flow

We set up a structured email sequence that nurtured buyers before product launch.

Stacking the ad engagement

By ‘stacking’ the engagement, you will create more social proof and credibility since people will see 100’s of likes, comments and shares on the ad.

See how we did it

3 things for you to take away

Scarcity and exclusivity are powerful levers in DTC, especially for heritage brands.

Meta’s ad ecosystem rewards social proof and it can be engineered.

Pre-sale lead generation is not optional; it’s your runway.

Download our Van Steenberge guide to success

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