What the engine delivered
The challenge
Vandemoortele had strong brand visibility but marketing wasn't converting. Their B2C-influenced approach wasn't generating qualified B2B leads, and they had no first-party data ownership, relying entirely on intermediaries and distributors who controlled the customer relationship.
Our approach
- Transformed the approach into a high-performance B2B engine built on first-party data.
- Implemented a full-funnel strategy with gated content, lead magnets and HubSpot-powered lead scoring.
- Aligned marketing and sales around a shared funnel with clear MQL-to-SQL handoff.
- Built the engine to be replicable across other European markets.
The result
Vandemoortele now owns direct relationships with thousands of foodservice buyers. Lead scoring and automation run continuously, performance is tracked in real time, and sales receives only sales-ready leads.
Stretch went above and beyond in their efforts to help us generate and activate leads and improve our digital marketing success. What sets Stretch apart is their entrepreneurial approach to problem-solving. They are not just focused on short-term gains, but also on finding long-term solutions that will benefit our business for years to come.
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