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How innovative angle testing drove exceptional lead generation in hospitality
Kachet partnered with Stretch Innovation to craft a digital growth strategy to stand out in a highly competitive venue market
See how we did it
1.013 high-quality leads
€1.13 for B2B and €2.71 for B2C
Increase in venue bookings
Why Kachet Needed a Digital strategy
Kachet, operating in a saturated event venue industry, faced significant challenges in standing out among many competitors while catering to rising demand for personalized experiences. To overcome this, Stretch Innovation crafted a tailored digital lead generation strategy aimed at boosting revenue and strengthening Kachet’s visibility in the market.
The Growth Engine That Turned Clicks into Clients
Our objectives included creating an automated lead generation model and integrating marketing with sales processes.
By building a tailored digital funnel for both B2B and B2C audiences, we sought to drive more venue bookings and solidify Kachet's position as a market leader in the region.
What is a
growth engine
Building a growth engine is the implementation of fast, data-driven experimentation to grow a company in any possible way.
We combine Lead generation, Account- Based Marketing (ABM), Demand generation, Marketing automation, and Growth experiments into one scalable model tailored to your market and goals.
We combine Lead generation, Account- Based Marketing (ABM), Demand generation, Marketing automation, and Growth experiments into one scalable model tailored to your market and goals.
The growth engine we developed
01
Growth Audit
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We did an audit on the assets and the data available for a luxury venue. We analyse the market and conducted a competitor analysis together with a check of their technical setup.
02
Internal ideation
We brainstormed internally to figure out which were the best ideas to tackle our challenges based on the findings from the Growth Audit and our experience.
This resulted in a backlog of +60 potential Growth Experiments.
03
Roadmap
We used our internal scoring system to outline the best Growth Experiments to conduct for the first 3 months together with formulating an overall Marketing strategy.
04
Growth Hacking
We executed 10+ Growth Experiments, which included targeted campaigns on Meta, differentiating approaches for B2B and B2C audiences. By testing various angles and using the same post ID, we maximized ad engagement and social proof. We also created highly effective funnels that transitioned seamlessly from Meta to HubSpot filling the sales pipeline.
05
Scaling
After a kill/scale decision point, performing experiments are further scaled in always-on campaigns. The performing creatives were scaled in multiple ad sets,
leveraging the social proof by using the same post ID.
3 things for you to take away
01
The collaboration generated high-quality leads for B2B and B2C, thanks to precise targeting and angle testing.
02
The campaigns resulted in a significant boost in brand awareness and market reach, further solidifying Kachet’s position as a reputable event venue.
03
By implementing HubSpot, leads were funneled into a structured nurture flow, enabling smooth integration between marketing and sales.
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