Need more free trial users? This strategy got us 90% more signups

We boosted free trials by 90% with new channels and full-funnel CRO.

+90% uplift

-74% CPL

+261% MRR

Transitioning from Organic to Paid Acquisition

Easybell aimed to increase the number of free product configuration trials while maintaining an acceptable cost per lead. However, because organic search was the main driver of sales for end customers, it became difficult to benchmark performance across paid channels using historical data.

Boosting Telecom SaaS Free Trials

Stretch Innovation tested new acquisition channels and campaigns, while also applying conversion rate optimization (CRO) across the entire funnel up to the start of the product configuration process.

What is a
growth engine

Building a growth engine is the implementation of fast, data-driven experimentation to grow a company in any possible way.

We combine Lead generation, Account- Based Marketing (ABM), Demand generation, Marketing automation, and Growth experiments into one scalable model tailored to your market and goals.

See how we did it

The growth engine we developed

Growth Audit

Conducted deep analysis of value propositions, channel performance, competitor research, and historical campaign data to identify growth opportunities.

Segment Focus

Narrowed focus to a single high-potential customer segment (end customers instead of partners) to achieve faster proof points and better resource efficiency.

Roadmap

Built a structured acquisition plan informed by early insights and market analysis, enabling efficient targeting and prioritization of campaigns

Growth Hacking

Ran experiments on new landing pages and acquisition channels, using A/B testing to improve performance based on real user behavior (e.g., CRO increased conversion from 6.9% to 13.1%)

Scaling

Set up centralized reporting across the funnel to monitor outcomes and continuously optimize campaigns for maximum impact

See how we did it

3 things for you to take away

Strategic Testing Drives Real Results

Narrow Targeting Accelerates Growth

Unified Funnel Insights Enable Smarter Optimization

How we achieved 90% more free trial users for a SaasS company

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