In close collaboration with the Oikoi team of Telenet we are shaping a new concept that originated from prior research of the Oikoi team, but now required additional expertise.
Stretch takes care of the quantitative research in the form of surveys. To accomplish this and to reach the large number of respondents that is required for a quantitative research, out-of-the-box methods are set up to reach as much responses as possible from potential customers. The results of the quantitative research are put together with the results of the qualitative research performed by the Oikoi team to shape the concept.
After this first phase of shaping the concept, it is validated in the market to further optimise the concept and eventually reach a final and optimal concept that can be put on the market.